SPAC 2023 Guidebook

SPAC 2023 EDUCATIONAL SESSIONS

The Struggle is Real! 8:30 AM – 10:00 AM Sonoma B By Mike Norkin Cherished Memories Photography- Owner

Thursday Jan. 26 How to make your Dance, Cheer and

Gymnastics Photo Day a Success- Start to Finish

Demonstration 8:30 AM – 10:00 AM Napa By Sheryl Bashore

Who doesnt love to hit their numbers on the roulette table and win $750??? I know I do! And when I come home from my Vegas trip, nobody will hear about the $2000 I lost before I won the $750… They would only hear about my triumph! If you dare come to this talk, we WON’t wow you with stories of the elusive jackpots and financial windfalls! This group of seasoned, experienced and down to earth professionals will lift the curtain on our businesses and get down and dirty with the group, roundtable style! We will discuss our biggest oopsies, things we wish we had known last season, and everything else nobody tells you during their talk. This talk will get even juicer if the audience participates, we encourage you to throw in your stories and anecdotal confirmations about how “The struggle is real” in volume photography!

Sheryl Z Photography- Owner

Volume dance and gymnastics is a competitive field, but Sheryl Bashore has carved out a niche for herself in the industry by producing an array of stylish shots, including her famous silhouette photos. Additionally, she has also doubled her average order value and retained a loyal customer base. Don’t miss out on a live demonstration of the most important steps, and learn what changes you can make in your photography business, so you can take the leap to higher sales yourself!

Daycare & Preschool Photography 8:30 AM – 10:00 AM Sonoma A By Mande Wickham MXM Photography

Hiring employees, Training & Managing Employees 8:30 AM – 10:00 AM Sonoma C By Karl Boettcher

Visual Image Photography Director of Photography The most important thing you do as a manager is hire employees. If you hire well, you need to manage little. You cannot grow your company successfully without good people. “At the end of the day, all results from all organizations come from people” – Manager Tools So where do you find good people? How do you know if you're really hiring good people, and avoid making bad hiring decisions? Now that you've hired them, what steps do you take to teach them how to do the job? Finally, how can you effectively manage your staff once they're trained? This will be an interactive session that will guide you through the recruitment process, interview questions to ask, onboarding, training your new hires, and managing a staff that will help you grow your business. Show up with questions and leave with the tools you need to improve your hiring and training process.

This program will touch on almost everything a new (or seasoned) preschool photographer could want to know! We will begin with covering the business model options, choosing centers and preschools, acquiring them, and prepping for picture day. Part two will cover Workflow- all the way from setup on picture day, to multi-posing- with siblings to post processing and ending with selling. The last segment will cover building and maintaining those contracts and marketing for the next season!

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