SPAC 2023 Guidebook

SPAC 2023 EDUCATIONAL SESSIONS

Volume Sports Photography - Tips, Hints, and Tricks 10:30 AM – 12:00 PM Sonoma A By Robert Kenward Fluvanna Sports Photography Owner

Thursday Jan. 26

SPEAKING YEARBOOK: Managing The Business of Yearbooks 8:30 AM – 10:00 AM Sonoma D By Steve Kent Walters Publishing

Presentation is focused on the small volume photographer who wants to maximize revenue but not have to work 24/7. We'll look at how to organize your business, how to generate more accounts, and how to reduce your workload by organizing, outsourcing, and partnering. I will present tidbits of wisdom for planning, setup, execution, post processing, and fulfillment. I'll focus on time saving, back saving, money saving, and sanity saving practices that I've learned over my 16 years in the business. My goal for each attendee is that they take away five tips that will save time, money, or sanity!

Expand your business confidently by talking the talk. During this extended session, we’ll help you learn to easily navigate the yearbook processes from elementary, middle and high school levels. Let’s talk photo deadlines, online sales, being your programs’ business manager and how representation — and of of course, the cool factor — drives sales.

Maximizing Your Volume Photography Schedule 10:30 AM – 12:00 PM Sonoma B By Jaimie Ford

15 Minute Senior Sessions- Demonstration 10:30 AM – 12:00 PM Napa By Suzette Allen SuzetteAllen.com- Owner

Iconik Studio- Director Of Marketing And Business Development Session description available in the Whova app.

Maximizing our profits for senior sessions means MORE Variety in LESS time, right? We have a certain number of students with a limited time frame to photograph them by yearbook deadline… and we want to offer it all: beautiful lighting flattering and contemporary posing great, confident smiles Lots of looks and variety…. ---but you gotta do it FAST!! Having posing routines (shooting formulas) and our camera room streamlined is key but knowing your “safe money shots” and having your key techniques nailed down will help you accomplish your goals, even when they show up 5 minutes late!! Suzette photographed 487 seniors in Hawaii this past fall and has plenty to share about what she learned, developed and accomplished. A live demo on posing variety and routines along with a beautiful lighting demo will show you HOW to flow with the students and build confidence.

Best Methods of Expediting Workflow and Increasing Sales Opportunities 10:30 AM – 12:00 PM Sonoma C By Stella Crase On Site Photography- Owner

This program will review workflow capture processes and post processing methods to help studios expand their business, increase sales, and improve profits. Various ideas will be discussed on how to expand products available online to increase sales. Photography discussion will be focused on using extraction and background compositing for individual and groups to increase bottom line using an online sales platform. Conclusion reviews on how to create videos using portrait images and video clips to use as a sales tool to acquire new business.

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