SPAC 2023 Guidebook

SPAC 2023 EDUCATIONAL SESSIONS

Saturday Jan. 28

A Modern, Streamlined Approach to Preschool Photography 9:00 AM – 10:00 AM Sonoma A By Tiia Norsym Norsym Photography- Owner/ Photographer

The Volume Photography Industry – Past, Present & Future. 9:00 AM – 10:00 AM Sonoma C&D By Chris Wunder Volume imaging Professionals Association, LLC- Executive Director

Are you just getting into school photography or feel like you’re working WAY too many hours and need to start outsourcing or grow a team? Come join this session to learn about Norsym Photography’s streamlined approach to modern, urban preschool and elementary portraits. Tiia to now runs her Chicago based business remotely from Colorado, with a small team. This was only possible due to the consistent systems she's created over the years and training she has put in place for her team. Tiia will share her simple setup and posing for preschool photography, resulting in the top sales averages in the industry, in addition to the streamlined workflow and essential checklists that keep things moving forward. She will also discuss how she initially decided to add on her first team member and has grown from there, one individual at a time. Make your dreams and work-life balance come true with some key steps that Tiia is excited to share!

This program is sure to entertain both those with long-established companies and “newbies” as well. Your host, Chris Wunder, Cr. Photog. ASP will reflect on our industry history, current trends, and provide his predictions about what the future may bring to all of us. Chris has been active in our industry for over 40 years, and his thoughtful analysis, presentations and workshops have been a well-received part of every SPAC Conference since 1995. Come enjoy Chris’ farewell program at SPAC as he enters his retirement.

Can One Person Do It All?

10:15 AM – 11:05 AM Sonoma A By Dave Hodge RP-Studio

I first attended SPAC years ago with the expectations of learning how to run a school photography business while living in a small town. It didn’t seem to apply to me. After years of trial and error I now have a business over two states, with 25 schools, and intermittent sports leagues. The question is, how does one person do it all? The answers may surprise you. We’re going to touch a bit on equipment, what to pay the big bucks for, and where you can cut back. I’ll talk about training and why a good lab is so important. Mostly, it will be a fun way to see school photography as a viable way to make a living without having a huge staff and overhead. You’ll see why you don’t need a studio and how with just a computer, the right equipment, reliable transportation, and moxie you can make money doing school photography.

Pricing, Marketing and promotion Strategies for Online sales. 9:00 AM – 10:00 AM Sonoma B By Brian Derenski Brian Derenski Photography Owner

Session description available in the Whova app.

WWW.SPAC-USA.ORG