SPAC 2023 Guidebook

SPAC 2023 EDUCATIONAL SESSIONS

“How to print money LEGALLY!” - The Nuts and Bolts of In House Printing 11:00 AM – 12:00 PM Sonoma A By Brian Crussell Personal Touch Portrait Studios Owner

In House Production doesn’t have to be a warehouse filled with dozens of employees. Erik Smith owner of HSP Imaging Inc. will share with you the basics of doing it yourself from start to finish with less than 5 employees! Software, printers, tips and tricks on sublimation products, magnets, buttons and more. How to keep production times to a minimum and use in house processes to benefit and grow your business. The reality of what can go wrong will also be covered and what challenges in house production brings, but don’t be scared, there is nothing better than watching prints drop into a bin all day long! Saturday Jan. 28 Doing It In House - Small but Mighty! 10:15 AM – 11:05 AM Sonoma B By Erik Smith HSP Imaging Inc.- Owner

1 Organization ( Our Checks and Balances) 2. Software (Darkroom and TEPS) 3. Printing 4. Printing of specialty Items (key chains, water bottles, dog tags, trading cards, etc) 5.Dye-Sublimation of Specialty Items (phone covers, mouse pads, PLAQUES - I bolded this as I can show a way to do sponsor plaques inexpensively , etc.) 6. How I used in house sublimation equipment to reduce School commissions! 7.Packaging

It's Not Just an 8x10 Anymore- Lab Panel Discussion

11:00 AM – 12:00 PM Sonoma C&D By Marilyn Lam Imagequix

Moving Memories 10:15 AM – 10:45 AM Sonoma C&D By Ian Hatch HatchBox Photography Ltd Owner

From prints and specialty products, to shipping orders and staffing, labs are much more than just an 8x10. Come join our session to hear from a few of our industry's labs as they talk about the challenges, trends, and expectations for 2023! Moderator - Marilyn Lam from ImageQuix Lab Panelist - Mark Lane from ACI, Terry Sweeney from APS, David Drum from H&H, and Jesse Carter from Richmond

Bringing images to life for parents and a workflow that allows you to increase your sales and win business while offering this unique and innovative product to a new or niche area of your market. Approx 8 years ago, I was putting together what I believed to be an innovative and stand out addition to the printed image. Augmented reality exists in various forms these days but turning that into profit and marketing, to grow your business is not an exact science. I felt it was possible to keep print at the forefront of sales but add value to the products being sold and add in the wow factor with this concept. I set up my own business last year (just under 1 year ago) and have been able to set up a workflow and system that delivers awesome feedback and a stand out USP.

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