SPAC 2023 Guidebook

SPAC 2023 EDUCATIONAL SESSIONS

The work your photography company puts into the world can only be as beautiful as what’s happening behind the scenes of your business. Friends, it’s time to set those cameras down for a minute and take a close look at how creating a Creating JOY within your team culture 11:00 AM – 12:00 PM Sonoma A By Erica Morrow (Slow Road Photo- Owner) & Traci Buse (Slow Road Photo- Schools Managing Director)

Friday Jan. 27

Being Better With Less 9:45 AM – 10:45 AM Sonoma B By Dave Stock TeamDSP- Owner

In our pursuit for more we are having to make do with less: declining participation levels, fewer qualified candidates responding to our job ads, less energy and patience to deal with all of the many challenges we face. At DSP we have been forced to toss out much of what we thought we knew before Covid hit so that a complete redesign of our business model could be accomplished. The result? Big football shoots requiring ten workers are now done with two or three of us in less time with better results. I'll talk about how we have leveraged ImageQuix's Blueprint software and marketing features, the Handshake job finder site, Remove.bg IA solution for image extraction and Pixnub's EZ Team Builder to reduce our costs, improve our output and increase our profit margins.

joyful team culture can set your company up to thrive! Erica and Traci will take you behind the scenes at Slow Road Photo to show you what this joyful culture looks like in action- and what’s at stake when the joy goes missing! You will leave with simple steps you can take back to your team and implement Monday morning, including how to motivate your team to create their best work, how to create joyful super advocates for your business, and ultimately how to build a business with soul that has infinitely more impact than you could have ever imagined.

Working With Your Spouse 11:00 AM – 12:00 PM Sonoma B By Jason & Wendy White Classic City Portraits- Co owners

How Data Helps Transform Our Customers' Studios 9:45 AM – 10:05 AM Sonoma C&D By Alex Kovacevic ImageQuix

Starting a partnership with anyone is not always easy but when that person is your spouse, it brings its own set of challenges and rewards. Come join us as we share some tips and tricks we have learned along the way, through trial and error, to not only help our preschool and elementary photography business, but also how working together as a team and using each other’s strengths has helped us both grow to be better photographers, business administrators, and increase our business each year. We will share some of the ways working together has changed the way we do things, including learning to work on both sides of the camera, and when not to step on each other’s toes (mostly), and more. Finally, we will look at how to separate your work and personal lives to have fun together outside of the office. Come prepared to share your “war” stories and brainstorm solutions!

Session description available in the Whova app.

Make More Money by Embracing Smartphone Shoppers 10:15 AM – 10:35 AM Sonoma C&D By Vince Pane Irvin Simon Photographers Director Of Project

Development

With more than 50% of parents purchasing school portraits on mobile devices, the time is now to seize opportunities and tackle challenges in our increasingly mobile world. In this session, we will explore how smartphones are changing customer expectations. What should we be doing now? What should you be thinking about for the future? We will share exciting and innovative ideas about how to evolve and find success in the rapidly changing world of mobile technology.

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