SPAC 2023 Guidebook

SPAC 2023 EDUCATIONAL SESSIONS

Female Group Posing 8:30 AM – 9:30 AM Sonoma C&D By Rose Coleman Center Stage Photos- Owner

Friday Jan. 27

Let's Write Out YOUR Funnel 8:30 AM – 9:30 AM Sonoma A By Mitchell Moore Systems 4 Volume Photographers, LLC- Owner

This is a fundamentals class on how to build better team photos and buddy shots with people of all shapes and sizes! We will also be showing how technology paired with great posing will give your clients the best ordering experience after the fact. COME LEARN! Body Shapes & Sizes: Learn the A, B, C’s of sizes and learn how to build the best team photos from the floor up. Being Fast: This is volume which means you need to delivery and work with people on a very fast schedule, even working alone. Technology With Groups: Come see the magic!

You will leave this class with a written Funnel, Action Plan, and material to grow your sales! You have a Sales Funnel, whether you know it or not. From the moment a prospect becomes aware of you, they have entered your Sales Funnel. Whether they make it all the way through to becoming a paying customer for life or not is largely up to you. Together, we will write out your Funnel and help you see any holes you need to close so that you can attract more of the right customer and create raving fans from them.

How Automation has Changed our Industry 9:00 AM – 9:20 AM Sonoma B By Christopher Marks ImageQuix

Computer Vision - What can your images tell you? 8:30 AM – 8:50 AM Sonoma B By Paul Watkins ProsDigital LLC- Director

Join ImageQuix's VP of Product & Engineering, Christopher Marks, to go over some of the latest trends and advancements in technology allowing studios to automate large portions of their workflow. We'll dig in on some of the biggest opportunities you can find in your own workflows and talk through some of the advantages and disadvantages of manual versus automated.

In this session you will learn how computer vision is driving innovation in high volume photography markets. These digital systems utilize neural networks to process, analyze, and make sense of visual data. They can be trained to identify, evaluate and inform us on virtually anything in our images. You will learn how this technology can help school photographers automate workflow processes, improve customer experiences, reduce costs and identify value metrics that can generate new revenue streams. You will see real world applications in school photography and other high volume portrait markets. You will learn how to find these systems and the basics of how to train them with your own images.

What's Old is New- Senior Pictures 9:45 AM – 10:45 AM Sonoma A By Ralph Romaguera Sr. Romaguera Photography- Owner

Having a thriving Senior Portrait business for many years, I will share some of my basics for successful posing. Also, how over the years I have updated my equipment to ease the process. With a new lighting system that will be easy to travel to the school and easy to train new photographers. Additionally, the Quantum card is a slick way to increase sales. We will do a live demonstration too!

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