SPAC 2023 Guidebook

SPAC 2023 EDUCATIONAL SESSIONS

Increasing Your Impact as a Leader 2:30 PM – 3:30 PM Sonoma B By Gig Brzycki Inter-State Imaging

Thursday Jan. 26

Sales: How to Disrupt Complacency with Compelling Lyrics to get the Appointment 10:30 AM – 12:00 PM Sonoma D By Paul Cherry Performance Based Results Easy One Light Set Up For School Portraits Demonstration 2:30 PM – 3:30 PM Napa

How do we define leadership? Is there a difference between a Leader and a Manager? What are the 3 questions EVERY employee is asking of their leader? What are 4 ways we can increase our influence as a leader? What must leaders do in order to have the greatest impact on their business and their teams? Sponsored by: inter-State Studios Questions we will cover in this breakout:

Session description available in the Whova app.

Scaling your business up from a Mom & Pop 2:30 PM – 3:30 PM Sonoma C By Perry Thompson Prime Schools and Sports Team Photography

By Michele Celentano PMA School Portrait Photography

Session description available in the Whova app.

The Project : People Process Product 2:30 PM – 3:30 PM Sonoma A By Rodney & Shiloh Getz Champion City Photography Co-owners

When we started my business was run from my head it was easy for me but as we grew it became overwhelming and I could not do it all. As we aim to increase our business things like employee scheduling, league agreements and details for the jobs become more complex and customer service is paramount. We have put in place systems and delegated tasks to staff members. This seminar will go over how we found software solutions to handle various parts of the business. At the same time improving the customer experience and bringing our customer service to a higher standard.

Photographers are creative people. They love to create beautiful images. They want to create a fun interactive experience for their clients. BUT...... SO often photographer lose sight of what matters....MAKING $$$ Our class will dive into three main areas that photographers can make changes to become more efficient and profitable. PEOPLE- what companies do you partner with to make your life as a volume photographer easier? PROCESS-standard work practices...Do you have everything you do written down in a teachable and reproducible format? PRODUCTS-what are you offering to show off that wonderful work you do? Being a photographer is fun and creative, BUT don't

lose sight of bottom line. Work smarter not harder!

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