2022 SPAC Agenda Book proof v5

S P A C 2 0 2 2 E D U C A T I O N A L S E S S I O N S

thursday JAN. 27 OUTDOOR - POOL DECK LOCATION

Let’s Write Out YOUR Funnel! Sales Funnels for Photographers 201 13:30 - 14:30 By Mitchell Moore BigMoneyPhotography

Outdoor Sports Demonstration 10:15 - 11:45 By Jay Boatwright SMAX Photography- Owner Every photography studio has to balance the art of photography with the business of photography. For

We’ve covered the basics of the Sales Funnel process in past classes, now dive deeper into how to successfully bring in new customers and carry them along your path to purchase. We will take your ideal customer (Your Avatar) and show you how to really connect with them to serve them in the best way. Learn the right formulas for engaging photo customers and getting them to become Life-Long Raving Fans!

too long volume sports studios have concentrated on the business and forgotten about the art. The North Atlanta based team at smaX photography decided to do things different. smaX made a business decision to make great photos first and grow slowly to ensure the quality of their portraits did not suffer as their account list grew! Join Jay Boatwright of smaX photography as he will demonstrate his photography techniques that allow him to maintain the art in the fast paced business of youth sports photography. School Day Demonstration - How to “Hack” Your School Setup 13:30 - 14:30 By Brent Legg, Jeremy Witter, Jason Wilkey and Jaimie Ford - Iconik Studio If your school photography business is focused on speed, quality and consistency, this is the session you don’t want to miss! Stop in to see the Iconik Studio team do a live demo of their school day setup complete with custom lighting designs, setup diagrams and sample photos to help you “hack” your own picture day. The Iconik Studio team has planned an interactive experience for attendees so come ready to ask questions, test out equipment and take some award winning shots of your own!

Double Your Sales & Double Your Fun 13:30 - 14:30 By Neal Freed & Bryan Blanken Freed SPIRIT Everyone knows making money is fun and making twice as much money is

twice as much fun. There are two ways to do this. One is double the number of schools you photograph and the other is to double your average sale. Neal Freed and Bryan Blanken of Freed Photography will share the techniques they’ve used to grow their studio by doing both. Doubling the number of schools they photograph and achieving average sales that are twice the national average. In their presentation they’ll cover: **How to identify and target the right schools **How to get past the gatekeeper **How to get principals to say yes **How to get principals to agree to higher prices **10 sure fire closes guaranteed to work **Effective program for Title 1 schools Lastly, come with your toughest sales problem and try to stump the experts. Sponsored by Miller Professional Imaging. Sponsored by: Millers Lab Revolutionary Yearbook Marketing 13:30 - 14:30 By Mike Limbach Studio Source Yearbooks, Chip Wagner Wagner Portrait Group How Studio Source Yearbooks and Wagner Portrait Group (WPG) built a multi-touch email and SMS yearbook marketing platform. We will talk about how WPG is able to secure email addresses and cell phone numbers from 95% of their schools along with permission to use this information to market their products to parents. We will present best practices for obtaining this information and permission. We will explain how the marketing platform works and present the impact on buy rates, sales and profit.

How to Get Started with Local Pop-Ups in Your Community 13:30 - 14:00 By Lindsey Victoria Lindsey Victoria Photography- Owner Don’t have a studio? Want to build your brand awareness and create

another revenue stream? Host a School Portrait Pop-Up with a community partner! This is a great opportunity to cross market, get local press for your business, and if you’re new to School Photography, it’s an ideal way to work out your process — the gear you’ll need, identifying the children, how long you need to get the variety of expressions and poses you want, and your workflow from start to finish. I’ll walk you through finding an appropriate venue, working together to promote the event, tips to book it out, tips to pitch the press, and a walk through of the Pop-Up itself. Q&A to follow.

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