2020 SPAC Book final proof

S P A C 2 0 2 0 E D U C A T I O N A L S E S S I O N S

friday JAN. 24

saturday JAN. 25

School and Sports Photography in a Vertically Integrated Studio 9:00 a - 10:00 a Rich Banick Using printing technology from Noritsu, Xerox, Fuji, Sawgrass, and Anajet I will describe how we produce 99% of the products we sell in house. In addition to

The Future of Yearbooks 2:30 p - 3:30 p Elias Jo

If you provide yearbooks to your schools or if you are thinking about it, come and listen to what is going on in the yearbook industry and what changes are expected. In this session you’ll hear about what the largest yearbook companies are doing in yearbooks and where

printing standard photo packages. We print yearbooks and trading cards on our xerox digital press that look and feel like a Topps card. Full color team photos are printed using an Anajet printer and all of our sublimation work is done with a Sawgrass Printer. Photographers need to realize that they can save time and money by doing it themselves. I will show products that labs don’t even offer, like the coated trading card and a custom school folder. Demo: Lighting and Posing for Flattering Portraits 9:00 a - 10:00 a Suzette Allen on the most flattering ways to light the face whether it be a senior in high school or a senior over 70! Posing is a vital skill too, where you can not only make your subjects look their best, but also help them appear natural and relaxed. Knowing how to direct your subject with confidence will visibly boost your client’s comfort AND confidence in the session! The course will cover the foundation of lighting and posing for flattery and dimension as well as for corrective purposes, and then the ending segment will be a live demo for shooting and building posing skills! You don’t want to miss this vital class and dynamic presentation! Sponsored by Panasonic Lumix. Lighting and Posing for Portraits Join Suzette Allen, a portrait photographer of over 30 years and photo industry educator of 20 years, for an informative and engaging course

they’re going. You’ll learn about the 4 major trends that will define the future of yearbooks and how you can monetize on those trends for your business. Moving the Needle... Mastering the Millennial Mindset

2:30 p - 3:30 p Ed Monahan

Millennials form the buying public we target and have a unique but predictable purchase propensity that needs to be understood and served. As volume photography wrestles

with declining buy rates and lower AOV the questions arise on what millennial moms want, how do you reach them, and what does it take to move the needle. Recognizing and responding to the millennial mindset is a must to gain their attention, speak to their hearts, and win their business. The Success Formula: Innovate + Elevate + Delight

4:00 p - 5:00 p Rob Mauldin

What is your formula for success? Are you taking the time to innovate or are you just iterating? Rob will talk about how his formula for success, honed by 20+ years at the Walt

Competing with Large Companies 9:00 a - 10:00 a Mike Strawbridge, Neal Lester

Disney Company and consulting for various volume photography businesses, is a combination of striving for innovation, elevating your game, and a relentless focus on delighting your customers. Practical examples of how to reframe business problems and spur innovation along with observations of photo business innovations from outside the school and sports markets will get you thinking about how to prepare your business for the future through innovation. SEE THE FULL SCHEDULE ONLINE! www.spac-usa.org/schedule We are now on Instagram: SPACUSA and Twitter @SPACusaorg And a growing community on our Facebook page!

Competing with large companies can be difficult and frustrating, especially in bid markets where the lowest price is the determining factor. In this session, one of the industry’s oldest and largest companies will share their thoughts and expertise on competing in open markets and bid markets, focusing on ways to differentiate yourself from the competition that don’t involve a “race to the bottom” on price.

W W W . S P A C - U S A . O R G