2020 SPAC Book final proof

S P A C 2 0 2 0 E D U C A T I O N A L S E S S I O N S

friday JAN. 24

School Photography: A Complicated Mess, Streamlined & Simplified. 11:00 a - 12:00 p Dan Serfilippi In this session, we’ll cover all the moving pieces that comprise of the school photography business. Everything from

Offer Unprecedented Products Partnering with Non Profit Organizations 9:45 a - 10:45 a Robert Ste-Marie The session will discuss how partnering with non profit organizations will improve your brand positioning, show leadership,

prospecting, marketing, sales, rosters, ID cards, online ordering, product delivery, customer service, late orders, yearbooks and how to measure & analyze everything. These tasks can often become a complicated, intertwined mess. Learn how to identify, simplify, and streamline each part of your business to ensure profitability at any size client. Kick A$$ Marketing in an

increase profits and support great causes! Robert will share his experience working with professional sports teams (Montreal Canadiens, Impact and Alouettes) and Environmental causes (Virgin’s Ocean Unite and Sir Richard Branson). The marketing, sales and social media strategies will be discussed and supported with sales data. Examples of relevant, successful products that can be offered by your studio will be presented.

Online World 11:00 a - 12:00 p Lisa Mallis

Selling online isn’t just way easier than offline and hybrid methods – it can mean HIGHER buy rates and RECORD HIGH order values. The key to online success? Super-

High School Sports Marketing..... Taking It To the New Level 9:45 a - 10:45 a Jeff Gump This will consist of the following: a. Athletic Directors annual meeting- How to get invited. What to present in your small

smart, kick-a$$ marketing. Join PhotoDay’s expert marketer, Lisa Mallis, as she shares with you proven methods for connecting with parents, driving customers to online galleries, creating urgency to order, and enticing parents to spend more. You’ll walk away with a complete marketing playbook that you can use to drive more sales!

space. b. Getting invited to the Coaches meeting by invitation of the AD. c. Banners- What to offer and how to price / Stop giving them away d. Coaches gifts e. Light up badges for the parents f. What to offer on your prepay flyer g. Introducing... see it before you buy it program. Forced Friendship 9:45 a - 10:45 a Matthew Kemmetmueller

OUTDOOR - POOL DECK LOCATION

Demo: Outdoor Sports 11:00 a - 12:00 p Jay Boatwright Posing and Progressions, learn more about Jay Boatwright’s systematic way to get multiple poses fast in a high volume environment. Jay will be shooting tethered during the class so you will be able to

Force friending your clients. In this class we will be going through relationship building with clients and other professionals. In the end the key to success and longevity within industry is creating long lasting

see results immediately. Don’t forget your memory cards! Time permitting, the class participants can take photos while the husband and wife team, Jay and Carinna Boatwright, will pose and help you get dramatic sports images.

relationships within the accounts we work with. I want to walk people through the deliberate and necessary steps that are needed to create and maintain those types of relationships. Preschool Photography Secrets In 2020 11:00 a - 12:00 p Nikki Doo

Let’s Print Money Together.... Legally! 2:30 p - 3:30 p Brian Crussell 1. Organization ( Our Checks and Balances) 2. Software (Darkroom and TEPS) 3. Printing 4. Printing of specialty Items (key chains, water bottles, dog tags,

Come join her to learn what is working, what has to change in the industry, and what the future looks like for preschool photography. How to photograph children

trading cards, etc) 5.Dye-Sublimation of Specialty Items (phone covers, mouse pads, PLAQUES - I bolded this as I can show a way to do sponsor plaques inexpensively , etc.) 6. How I used in house sublimation equipment to reduce School commissions! 7.Packaging

in any environment. Workflow in lightroom and how to print from a DX100. Marketing tips to up sale parents. Preschool market allowing us to teach the new generation the value of our pictures and how to buy school pictures.

W W W . S P A C - U S A . O R G