2020 SPAC Book final proof

S P A C 2 0 2 0 E D U C A T I O N A L S E S S I O N S

thursday JAN. 23

friday JAN. 24

A Better and Simpler Way To Do Headshots 2:45 p - 3:15 p Larry Peters A photo booth set up to eliminate personal contact, no electrical cords and incredible lighting.

International Trends of School Photography 8:30 a - 9:30 a Carmel Jane Speakers: Carmel Jane - Carmel Jane Photography (UK // School and Dance School Arjen Mulder - Arjen Mulder Photography (Spain/Germany//

Underwater Baby and School) Stephanie McCauley – iSmile Studios (US // Preschool & School) Lizandra Zysman – (Brazil // School) Photographers all over the world will discuss trends and development of the school photography market. Sales methods, ideas for photography, products and processes.be prepared to participate and learn a ton about making your groups look great. Special Event Photograpy..... Let’s Make Some Money! 8:30 a - 9:30 a Robin & Jennifer Jansen events, corporate holiday events, and the world’s most seamless photo sharing platform. This is a no holds bar program where you will learn lighting techniques, designing templates, and onsite printing. But wait there’s more…learn how to impress your clients with a two-day delivery of physical prints along with how to drive participants of those events to your brand and/or studio.3) Net Pricing for Packages 4) Using that data for Bids and Proposals to win New Leagues and Schools Special Event Photography comes in all shapes and sizes. Join me as I walk you through the ins and outs of a variety of special events from professional sporting

Make Money with Action Photos 2:45 p - 3:45 p Haim Ariav

This session will show and explain first hand how Haim started Glossy Finish in 2006 and successfully built it into an action photography business that he sold to

Lifetouch in 2013 and then purchased back in 2017. Haim will talk about the process, marketing and technology they use at Glossy Finish to make money with action photos. He will also explain in detail how a volume school or sports photographer can leverage action photos to make money and win new accounts by using the same techniques.

Branding & Marketing Your Business To Improve Your Image! 3:15 p - 3:45 p Shaun DeMint When you look at the landscape of branding in today’s business market you will notice that every professional business

has one thing in common, a professional branding & marketing structure. If you want to look like you are a professional business today you need to also have these in place. In this course you will learn everything you need to know and why branding your business with a consistent and professional structure will improve your image and take you to the next level.

Hiring Employees.. How To and WHY 8:30 a - 9:30 a Danny & Dianne Rabalais • Employee applications, interviews and who to hire • How to fine the “right” ones • Background checks, training and supervising • Written guidelines and

employee handbooks • Written shoot evaluations and critiques • When employees go bad… In the voice of Princess Elsa, Let em GOOOOO, Let em GOOOOO… • How to set yourself up for success before they even take a photo for you

We are now on Instagram: SPACUSA and Twitter @SPACusaorg And a growing community on our Facebook page!

SEE THE FULL SCHEDULE ONLINE! www.spac-usa.org/schedule

W W W . S P A C - U S A . O R G