2020 SPAC Book final proof

S P A C 2 0 2 0 E D U C A T I O N A L S E S S I O N S

thursday JAN. 23

Demo: Photo Day Skills 2:45 p - 3:45 p Marion Hughes Studio photographers may need a new skill set to successfully take volume images. Learn how to get excellent portraits in less time without sacrificing quality or expression. We will cover quick age- Making the Transition From Paper Order Forms to Electronic Order Forms 2:00 p - 2:30 p Di Murphy We photograph approx. 25,000 players annually in sports, and this year we completely eliminated paper order forms

Sales Specifics- How to Strategically Double Your Business 1:30 p - 2:30 p Chip Wagner Over the last 5 years, our company has

in favor of electronic order form catalogs using Flip Books. This session will share exactly how we did it and what the response was from our customers and league contacts.

grown 10-12% per year. I’m happy to share a high level overview of the ‘Wagner Sales Specifics’. How we cold call & prospect, follow up, present and address bids/RFPs.

Hybrid Sales Method- The Best of 2 Worlds 1:30 p - 2:30 p Alison Counts Do you dream of the ease of customers placing their own orders online? But are you worried about giving up great picture- day sales? You are NOT alone! This is why

appropriate posing, head size and centering and a fool-proof data collection system. A demonstration of school day capture will pull it all together followed by Q and A. Full documentation will be offered. How to Start a Side Business of Santa 2:45 p - 3:45 p Rob Resing There is more to Santa photos than photographs 600 families per season, shooting only on weekends. Rob runs his Santa business from his home by creating a ‘pop- up’ studio location at a local strip mall. There will be nuggets of information for the experienced Santa photographer and for the newbie who is just starting out. Not only is photographing Santa fun, it will add to the bottom line of your business. Be Data Driven: Using Analytics to Create Better Portraits, Delight Your Clients, and Make More Money! 2:45 p - 3:45 p Eric Miller In this interactive and collaborative session, we will explore how you can turn data into dollars: Better Understand What Parents & Schools Want, Improve Photographer Performance and Increase Your Average Order. ** Eric Miller, President & CEO Irvin Simon Photographers, with Jennifer Ruckert, Senior Production Manager and Vince Pane, Senior Project Manager. getting kids to sit his lap. Rob Resing has been photographing this family tradition for the past 20 years. You’ll learn how he

we have created the HYBRID sales method which is the perfect marriage of pre pay and View First online photo marketing. You can make an upfront sale, but let the customer do the order entry for you. Plus you can get larger sales! And did I say….NO ORDER ENTRY?! Hear real-world examples where this consumer and photographer-friendly method is working for sports, dance schools, tournaments and more!

OUTDOOR - POOL DECK LOCATION

Demo: TAMING THE VARIABLES: SYSTEMIZING LOCATION SHOOTS 1:30 p - 3:00 p Kyle Anderson, Dave Stock Dave Stock and Kyle Anderson of TeamDSP will convene on the pool deck to demonstrate their systemized approach for selecting, lighting and executing a volume sports shoot. The challenges presented by outdoor and indoor venues are significant, particularly for a new photographer learning our business. TeamDSP’s answer is to have photographers approach each shoot with a list of seven questions that must be answered, in order, as they set up

their lights and plan the image capture workflow. They will demo lighting setups used for both outdoor and indoor shoots and share picture day tips that they use to routinely photograph eight teams (12 players each) and 90 individual player portraits per hour with a single photographer. Sponsored by Richmond Professional Lab and Panasonic Lumix.

SEE THE FULL SCHEDULE ONLINE! www.spac-usa.org/schedule

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