2019 SPAC agenda book FINAL

S P A C 2 0 1 9 E D U C A T I O N A L S E S S I O N S

saturday JAN. 26

Shutterfly Acquisition-One Year In 9:00 a - 10:15 a Jeff Edwards How will you take advantage of the Lifetouch / ShutterFly acquisition? Or will it mean the end of our industry as we know it? There’s no doubt that the mass-market photography landscape will change as

Lean Business Practices 9:00 a - 10:15 a Jeff Williams

The core idea of Lean Business Practices is to maximize customer value while minimizing waste. Simply, lean means creating more value for customers with fewer resources. A lean organization understands customer value and focuses its key processes to

Shutterfly applies their high-volume, low-cost model to School, Sports and Event photography using Lifetouch as their new surrogate. Some of our colleagues see doom, while others see new opportunities for growth as an independent photography company. This session will offer more than just information about what’s going on. We’ll discuss ways for you to update your business plan, go on the offensive and PROFIT from it! Owners of Labs are strongly encouraged to attend this session to find out how to succeed in these changing times.

continuously increase it. The ultimate goal is to provide perfect value to the customer through a perfect value creation process that has zero waste. This session will cover many of the concepts, terminology, and benefits of adopting Lean Business Practices.

Senior Portraits 9:00 a - 10:15 a James Schmelzer

Yearbooks 10:45 a - 12:00 p

Ralph Romaguera, Jr., Wayne Barksdale Want to add additional revenue to your business? Join us for the A B C’s of the yearbook business.

Join Master Crafstmen Photographer James Schmelzer as he takes you threw all the details of posing and lighting to produce that Signature Look with your Senior Sessions by using Camera , Lighting and posing techniques and simple details to set your work apart.

Global Trends from the Fuji Perspective 9:00 a - 10:15 a Manny Almeida How are today’s target customers different? We target parents with teen or pre-teen children. Has this demographic really changed in the past 50 years? What

Overhaul Your Workflow 10:45 a - 12:00 p Walt Smith In business it seems there is never a good time for drastic changes, however, there comes a time in the lifecycle of every company that change is not only inevitable but it is vital for survival. In this breakout

IS the core demographic, how do they shop, what products do they want? There are clear changes in the wants and values of our core target customer as well as how they shop and how they want to access goods and services. How can I cultivate the next generation of customers? Gen Z’s are coming up fast. They are a large group with significant economic impact, and they are second generation digitals. What makes them different? How do I maximize value for my customers and for me? Are the days of 500 prints for $9.99 gone? Is this a bad thing or is there greater untapped value waiting to be unlocked. What products can I offer and how do I offer them?

session Walt Smith, owner of Impact Images in Dallas, TX will show us what it took for him to realize change was needed and how he overcame the challenges of a sweeping overhaul of his workflow process. Bold moves in a 30,000 + volume business is no small task but when the writing was on the wall that something needed to change Walt took the leap and never looked back. If you are looking to make either a large or even small change in your business or photography workflow, this session will help motivate you and show you how beneficial change can be. Walt will outline how he changed his entire workflow from an in-house model to an outsourced model and gained profit and extra man-hours along the way. He’ll show what he did with that newly acquired time and how even more changes are in the future. Whether you photograph 200 or 30,000 subjects a year this session is for you. Walt will discuss: 1.) Dollars and Cents - Hard numbers of the growth he achieved by shaking things up 2.) The Pains - No change is without it’s hardship but it’s how we react to the pressures 3.) Staff - How to manage seasonal staff with a new workflow structure 4.) Change Never Stops - How once you realize it is possible it makes future decisions even easier

How building content can help you generate more revenue 9:00 a - 10:00 a Robert Ste-Marie In this session, Robert will go over strategies that are often overlooked, but that will help you boost sales and reconnect with your clients. The digital

world has created new opportunities for us, and now it is up to us to integrate these new revenue and communication channels. Building content is key in today’s marketing world. Robert will share ways you can integrate content into your business. He will share how drip marketing and marketing automation will help you build sales and client loyalty. Join this presentation to learn about the latest marketing strategies and tools.

SEE THE FULL SCHEDULE ONLINE! www.spac-usa.org/schedule

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