2019 SPAC agenda book FINAL

S P A C 2 0 1 9 E D U C A T I O N A L S E S S I O N S

friday JAN. 25

Global Cyber Security Best Practices to Safeguard and Drive your business 2:30 p - 3:30 p Edge Team

Acquisitions 11:00 a - 12:00 p Wayne Barksdale

Kaboom! Thoughts on the Future of School Photography 3:45 p - 5:00 p Mark Schoenrock The competitive landscape is changing in the volume photography segment. Legacy photography companies are either innovating and transforming their model or failing and going out of existence. Consumer buying habits are changing and are requiring a new kind of photography product and experience. If we don’t innovate as an industry and as individual businesses we’ll evaporate. How we respond is up to each one of us. Presentation Agenda First we’ll look at the changing competitive landscape including Shutterfly’s acquisition of Lifetouch. Is this acquisition transformational? Shutterfly has mapped out a go-to-market strategy and expects to extend and monetize their reach to a new low cost channel of millions of customers provided by Lifetouch. Second, a short history lesson. We’ll take a quick look at the evaporation of some of volume photography’s biggest brands and what we can learn from their experience. Third, what about the consumer and school pictures? What has mom been telling us about our product and is there more that we can do to stay relevant. Fourth, just who is the competition anyway and how does tradition fit in? Finally, we’ll take a look at the Power of New and determine if it has a role in school photography. As a result of attending the session participants will be able to identify the following: The status of the Shutterfly acquisition of Lifetouch Shutterfly’s reported Go to Market strategy Five reasons businesses fail Consumer feedback on school photography The Millennials buying behavior and use of mobile devices Five categories that impact consumer participation rates The use of “new” in marketing and photo development. Join cyber security global thought-leader Ken Taylor for a dynamic panel discussion on the impact data privacy and cyber security can have on the school photography industry. The current President of the International Cyber Security Protection Alliance (ICSPA) and recognized as a global Cyber Security leader, advising G5 government agencies, global 500 Corporations, etc., Ken has deep ties within the Intelligence and Special Forces community throughout the world. Additional industry experts will speak to the overall school photo landscape and what both recently instated and future legislation means for our industry. Panel will include: - Dan Boudreau, CEO, Edge Imaging; a recognized leader known for crafting and implementing strategic plans with 25+ years of experience - Mike Watkinson, CTO and Co-Founder, Edge Imaging; systems design engineer and architect of Edge’s end-to-end closed loop system During this session, moderator Jordan Moore, Director, Marketing and Communications, will facilitate a fulsome discussion that includes a balance of expert input and audience participation. Leaner Outcomes: · By the end of the discussion, attendees will know how to identify the most effective methods for achieving compliance per new and pending legislation · From the session, attendees will understand how to implement best practices to protect their customers’ sensitive data · After attending, attendees will have a comprehensive understanding of how to balance and navigate customer-centric values and offerings with legislative compliance and marketing automation tactics *25 spots available.

In the business world, companies merge all the time. An acquisition involves buying a company and changing it to fit the way you do business. Buying a company gives you access to new resources, new products and fresh talent. Conversely, if you’re looking to sell, and retirement is your goal, this session is a great

place to start. Whether buying or selling, Wayne can help you navigate the process from building an acquisition team to negotiating terms. Cheerleading is a Sport

2:30 p - 3:30 p Becky DeSenti

The topics I will be covering are why you should not overlook cheerleading as part of your sports program. What their season looks like in a calendar year. The different segments of cheerleaders. How to take great photos of cheerleaders and what shots NOT TO TAKE. What if School and Youth Photography was run like Disney? 2:30 p - 3:30 p Rob Mauldin Disney realized that in order to grow their photography business, they needed to transform the business model and technology to better align with consumer

How to locate cheer programs, and which are the best to target.

expectations and behavior. As the former Director of Imaging at Disney Parks and Resorts, Rob Mauldin was at the heart of executing Disney’s digital transformation that resulted in significant improvements in revenue and guest satisfaction. Rob will share valuable insights into how volume photographers can take pages out of the Disney playbook and apply their customer-centric focus to drive future growth.

Online Ordering - You need more than a webshop to succeed! 2:30 p - 3:30 p Harri Olkinuora Photographer: “Hi Harri, I would like to change my business model to online sales. I know you have more than 15 years of experience and have helped hundreds

of companies all over the globe going online. Can you please give me some advice.” Harri: “I would love to help, but may I ask WHY you would like to change your business model? Also, are you and your colleagues motivated to change?” Photographer: “Hmm! Good questions and to be honest I have not really paid too much attention to this. I’m realizing it requires more than just having a webshop to create a success. I am currently loosing schools to competitors who have gone online, and I just need to follow the trend. Where can we meet?” Harri: “I am deeply honoured to be listed as speaker at SPAC USA in Vegas, where I will share my experience in transforming online proofing into success. Please join forces with everyone else on Friday 2:30 pm.” Photographer: “Brilliant, see you there!”

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