2019 SPAC agenda book FINAL

S P A C 2 0 1 9 E D U C A T I O N A L S E S S I O N S

saturday JAN. 26

Millennials-Your Customer, Your Employee, Your Boss! 2:30 p - 3:30 p Ed Monahan Has the world gone mad or just gone Millennial! Are your client’s motivations and needs more from being a Mom or being a Millennial? What’s with the workforce

Create Demand for Your Brand with Social & Content Marketing

10:45 a - 12:00 p Marissa Latshaw

today (and tomorrow) – how do I acquire and retain those with a Millennial mindset? And OMG – how do I manage my boss if they’re a Millennial!! It seems like we’re surrounded by this new generation and overwhelmed by their attitude and behavior, and impacted daily as we work with them (and more and more for them), sell and market to them, and try to manage them. And you may be them! This talk will focus on the unique characteristics that define this demographic and reveal what motivates them and how to overcome the generational divide. It will help you as a photographer to discover how to sell to the Millennial Mom, and help you as a lab to manage your Millennial employees and sell to the Millennial photographer. Hey, in the same way the Millennial Mom is a portrait buyer, many are portrait photographers – understanding them will allow you to better win and work with them!

If you want parents asking for your studio by name, this is the session for you. Social and content marketing are two sides of the

same coin and both are essential to establishing any brand in any market. We’ll go deep to uncover content strategies that work and apply them to a social plan that will help your business rise up and stand out from the rest.

SEE ALL THE UPDATES AND THE FULL SCHEDULE ONLINE! www.spac-usa.org/schedule

January 22 nd -25 th See you next year! S PAC 2 0 2 0 We are now on Instagram: SPACUSA and Twitter @SPACusaorg And a growing community on our Facebook page!

W W W . S P A C - U S A . O R G