2019 SPAC agenda book FINAL

S P A C 2 0 1 9 E D U C A T I O N A L S E S S I O N S

friday JAN. 25

Sales Approach 9:45 a - 10:45 a Brad Scott The sales approach takes as much as 90% of your selling time. Learn the various ways to approach schools and how to maximize each on your way to earning a presentation. Your Studio: Turned On. Technology & Marketing in Volume Photography 9:45 a - 10:45 a Lisa Mallis Today’s always-on consumer expects speed and convenience. Why shouldn’t they get it with their child’s picture day? Pre-Schools and Daycares... the possibilities are endless 11:00 a - 12:00 p Robin & Jennifer Jansen There are many genres within the Volume category: Schools, Sports, and Special Events and Jennifer and Robin photograph them all. Yet the most profitable for them Sports Shooting Demo (Classroom and Outdoor Demo) 9:45 a - 11:00 a Dave Stock First 30 minutes in classroom then outside to the Pool Deck to put it to use!

Adding eProfits with Volume Talking Portraits 8:30 a - 9:30 a Will Crockett 60 minutes long, covering my ongoing progress to make talking portraits & hybrid photography part of the mainstream. Simplified Outdoor Portrait Lighting (Classroom and Outdoor Demo) 8:30 a - 9:40 a Marion Hughes This training centers on the photographer who needs a teachable method of environmental portraiture. A system that

Whether you’re seeing declining sales, or you’re ready to reach that next level of growth, technology is essential to getting you there. In this session, you’ll learn how to bring technology into your business in a way that can drive higher sales, save time, and reduce costs. You’ll walk away with new marketing strategies, and you’ll see just how technology makes the entire volume photography workflow much simpler. Are you ready for your studio to get turned on?

can be passed on to subordinates who have less experience. SOPL does not require expensive hot and cold running helpers to hold scrims or mind the strobes. A single photographer can manage a small portrait or sports shoot alone and still have excellent images to sell. This is Mr. Hughes’ most popular class. A simplified method to calculate correct exposure, white balance and flash fill in any situation out of doors. These techniques apply to environmental portraits as well as volume sports. Reduce post-processing time by 80%. Best of all, this system does not require a team of helpers holding scrims and reflectors. Complete documentation will be provided.

Employee Management: Setting Up Your Business to Grow/Scale 9:45 a - 10:45 a Danny & Dianne Rabalais Nobody gets into photography to hire, manage or fire people, right? Now you find yourself either shooting or wanting to shoot volume sports or schools. In this Round table discussion of In-house labs and the benefits and hard ships of running your own lab. In-House Labs are they worth it? 9:45 a - 10:45 a Mychalene Black

are Pre-Schools. Some call them Childcare Centers, Early Learning Facilities, MOD – Mother’s Day Out…call them what you may they are extremely profitable and there is no better way of introducing your brand than at the start of a new family. This is the perfect opportunity for all photographers who are wondering how to get started or considering adding a new revenue stream to their existing business. They will share with you proven marketing and sales techniques that cross over into all genres of volume. You will learn how to prepare for photo day, lighting techniques and how to pose children under the age of six, all the while achieving consistent results. They will also discuss workflow options and what they have discovered works best for their business. So, come join Jennifer and Robin and learn how to effectively and efficiently start and maintain a successful volume business.

presentation we are going to get into the perils of employees and how to find, hire and train them from start to finish. · Employee applications, interviews and who to hire · Background checks, training and supervising · Written guidelines and employee handbooks · Written shoot evaluations and critiques · How to set yourself up for success before they even take a photo for you · When employees go bad… In the voice of Princess Elsa, Let em GOOOOO, Let em GOOOOO…

W W W . S P A C - U S A . O R G