2019 SPAC agenda book FINAL

S P A C 2 0 1 9 E D U C A T I O N A L S E S S I O N S

thursday JAN. 24

SPAC Style Speed Dating-Networking About Business-Group 2

3:30 p - 4:00 p Chris Garcia

Creating Fortune with “Non-Traditional” Volume Photography-How to Stay Busy in Your Off Season

Host: Chris Garcia One on One networking, moving at a fast pace! Come join the fun, and enjoy a great way to meet and learn from your peers!

friday JAN. 25

3:00 p - 4:00 p Rodney Getz

Topics that will be covered: - Fire, Police and EMS - Boys Scouts and Girl Scouts -

Wrangling Big Groups 8:30 a - 9:30 a Danny Izzo

Daddy Daughter Dances - and more.

Size Matters! 3:00 p - 4:00 p

Many people, myself included last year, talk about lighting big groups. We are going to talk about the nuts and bolts of physically lining them up to prepare for the picture. Things we will discuss include: How many

Christian Perry, TJ Rak, Jonathan Dantes From 3 dudes that know about image size in the industry. A light and informative presentation on why uploading, image quality and image resolution are not always about the largest size for making Relationships/Disrupting the Game & Growing Sales-Avoiding Burnout 3:00 p - 4:00 p Jaimie Ford Content Topics: CUSTOMERS: -What defines a customer? -Do you know your target customer? How do you define this?

students are there? Do I line them up by height? Or by some other criteria? How many rows do I need? And how many in each row? Are you setting up for a normal 8x10 format or for a panorama? Risers vs No Risers (what about benches?) We will cover these and other details with charts and graphs that will be handed out, with sample pictures and with some class participation. Come with plenty of questions, be prepared to participate and learn a ton about making your groups look great. Marketing to Schools & Sports 8:30 a - 9:30 a Eric Miller build your brand Class info Part 2... 1) Calculating Buy Rates 2) Calculating Commissions 3) Net Pricing for Packages 4) Using that data for Bids and Proposals to win New Leagues and Schools Photography Will Survive Going Forward 8:30 a - 9:30 a Larry Peters Underclass photography along with studio business. This program is designed for all to see that you can operate a studio with the traditional types of business while branching out to a volume operation in order to add additional income to the bottom line. Check out where he is with traditional studio photography and what underclass has added in the form of diverse products. Along with underclass on site sports, in studio sports, banners,etc, Peters Photography is busy all year. Larry Peters has been a long time educator as well as a studio owner. Recently with senior, family and children’s photography stalling, there is more interest in doing Class info Part 1... 1) Marketing to keep and increase business volume - the Coca Cola theory 2) Presentation ideas 3) Design and Layout of Mailers, Brochures, Forms, What Works 4) Overall Customer Experience to

money.

-What is your expectation of the relationship? -What do you give in return? (FREEBIES DON’T COUNT) -How does a customer become your brand ambassador? -Indicators the relationship is out of balance Sales Campaigns: -Making yourself an exclusive option -Creating curiosity around your brand -How to stand out from the pack or ordinary wolves -Calculated risk and social media -How to get noticed in a crowd -I don’t use contracts or “agreements” or anything else they sign. (Neither should you) Productivity vs Being Busy: -What does it mean to be productive? -What does it mean to be busy? -Are you carving out time for “nothing” each day? (You should be) -Employee mentality vs owner mentality -Why do people who “work less” seem to be more successful? -How being “busy” creates a burnout culture -Do you love what you do? If not, why? -How to define what ignites you Dare to be Bold. Dare to be a disruptor. Dare to create the business you dream about! Virtual Assistants

3:00 p - 4:00 p Becky DeSenti Virtual Assistants are the key to low overhead and can work the same schedule as the photographer. How to choose the right virtual assistant for your business. What tasks a personal assistant can do

for you and what they shouldn’t. Having more than one personal assistant that do different tasks. Whether your personal assistant should be located domestically or foreign.

W W W . S P A C - U S A . O R G