2019 SPAC agenda book FINAL

S P A C 2 0 1 9 E D U C A T I O N A L S E S S I O N S

thursday JAN. 24

Selling to the New Generation School & Sports Client 1:30 p - 2:45 p Wes Kronlinger Have you found it more difficult to meet the expectations of your new generation of parents/clients? Are clients ordering less or are you losing schools or sports leagues?

Why Re-invent the Wheel when It’s already Rolling Full Steam ahead? 1:00 p - 2:45 p Joy Cahill With an ever-changing industry, we need to continually educate ourselves on industry best practices and technology

The new generation of parents & clients have completely different buying habits. We’ll explore how they are shopping and what they are looking for.

Raise the Barre with Dance Portraits

changes. We are striving to preserve the time-honored tradition of Professional School Portraits while embracing the changing school, consumer, and market demands for digital image files. For many, a school picture is the only professional portrait they will ever have taken and parents, grandparents and students still like and buy printed images. However, they demand access to those same digital files to share on social media with friends and family. Schools, sports teams, leagues and dance studios now rely on their school photographer to help build a positive brand and market themselves for recruitment in their competitive markets. Cahill Studios has utilized new workflows and sales techniques to meet the digital demands, increase participation rates and build the Cahill Studios brand. In her program, Joy will talk about ways to increase participation rates and sales by removing friction points associated with traditional pre-pay sales, successful digital delivery, automating workflow, data control, building their brand and brand marketing for their clients.

1:30 p - 2:45 p Nancy Tillberg

An introduction to the ‘Boutique Volume’ world of dance studio portraits. Increase your profits by adding this lucrative genre to your repertoire using proven

techniques. A dancer model will assist in this session and may be photographed. During this workshop you will learn: • How to secure the studio contract • Understanding your client – the dance mom • Equipment & prop setup along with tools and lighting • Posing & sales techniques for maximum profits • Photo day organization and dance technique overview The Ultimate Workflow - Tether Your Way to Perfection 1:45 p - 2:45 p Wes Magglo this session you will learn the benefits of a tethered workflow for high-volume school and sports. You’ll also learn what it takes to get started in tethered photography. From hardware and software options to set up and process. It’s easier than you think! International/Europe SPAC Meeting 2:45 p - 4:45 p Harri Olkinuora Whether you are a new photographer or a seasoned veteran, tethered photography can open up a whole new world of productivity and quality in your work. In

Today’s LED Lights, Ready for High Volume?

1:00 p - 2:45 p Will Crockett

Sports: Posing and Lighting Demonstration 1:30 p - 2:45 p Roch Eshleman Knock Your Sports Photos Out of the Park John Roch Eshleman from Romaguera Photography as he shows you how the family owned volume business from the 90 minutes long, covering how, when and why to add LED lighting to a high volume photo business.

In this meeting, we will discuss hot topics which is concerning all the players in the industry, like GDPR, and how we can cope with this challenge together as an industry.

New Orleans area expanded state wide, adding a new brand, RomaPics, and is proving success and profitability through high school sports, printing on site and going the extra mile. You’ll learn the sales concepts and branding behind the expansion, how to maximize pre sales and on site sales, and how to print, deliver and be done before you leave a job site. In addition, he will go over the lighting and posing used to get through this fast paced, high volume scenario efficiently.

We will also discuss how we can create a resource - and advice center for volume photographers, by forming an European/ International organization ran under the ethos: “Collaborate not Collide”. SPAC Style Speed Dating-Networking About Business-Group One

3:00 p - 5:00 p Chris Garcia

Host: Chris Garcia One on One networking, moving at a fast pace! Come join the fun, and enjoy a great way to meet and learn from your peers!

W W W . S P A C - U S A . O R G