2019 SPAC agenda book FINAL

S P A C 2 0 1 9 E D U C A T I O N A L S E S S I O N S

thursday JAN. 24

Software: Build vs. Buy 10:30 a - 11:00 a Jeff Williams Custom software is well worth the resources it requires if you are hoping to build a business of meaningful scale. Building your own software that is specifically tailored to your company’s

Fashion-Sense for Senior Portraits 10:30 a - 12:00 p Suzette Allen Fashion-Forward Lighting and Posing (all levels) (back by popular demand!) Join Suzette Allen, photographic artist/ educator and Jamie House, fashionista/

needs, as well as focused on scalability and efficiency, can help mean the difference between offering a commoditized service and offering a highly differentiated one at a better price. In this session we will look at options available for custom software and explore how custom software can benefit your business. We will also explore the many off the shelf options that are available.

photographer to see how to blend portraiture with fashion to get a fashion-forward look with your senior portraits. The course will cover the foundation of lighting and posing, including corrective/ dimensional lighting, and then the second hour will be a live demo with a model and continuous lighting! You don’t want to miss this fresh approach and dynamic presentation! Sponsored by Panasonic Lumix 2 hr program on Senior Posing and Lighting. First half Keynote, second half live demo with models and lights and a background!

Delivering Photos to the Now Generation, in 10 seconds or less! 11:00 a - 11:30 a Skip Cerier In just 40 short years, special events photography has come full circle. The early 70’s business model: take photos at

Taking your Sports Shooting to the Next Level 10:30 a - 12:00 p John Nunes Youth and High School Sports PROGRAM: “Taking your Sports shooting to the Next Level” Do you still photograph your sports the old fashioned way? Are you interested

a social event; show proofs; take and deliver enlargements; get paid. Today, technology has surpassed the expectation of the consumer. In fact, we have to ask ourselves the question: is the “print” dead? Do consumers want prints or do they want us to deliver a digital image, allowing them to decide how to best utilize it? Now, with the advent of recognition technologies, we can give them exactly what they want, in just seconds. Why not take their photo and have it seamlessly delivered to their email or cell phone within seconds of the image being captured? We now – once again – have the opportunity to create an experience and get paid for it, just as a DJ is paid to use music to do the same. School Dances. Summer camps. Corporate events. The opportunities of monetizing such technology are boundless. Surviving an Active Shooter 1:00 p - 1:45 p Mike & Laura Oakley schools we work in every day. This workshop covers the basics of situational awareness, the necessary first step in recognizing a threat before it becomes a deadly threat. People with good situational awareness skills respond to threats instead of freezing in place and becoming a statistic. You’ll learn the three best responses to an active shooter and when to use them. These are the physical responses to an attack that give you the best chance of survival and the greatest opportunity to help others survive. Along the way you’ll develop the mindset of a survivor, perhaps the greatest tool in your survival toolbox. We’ll also learn how to respond with law enforcement arrives so that you can help, not hinder their efforts to intercede effectively. Unfortunately active shooter situations are becoming more commonplace in the 21st century. The common denominator is that the miscreants bent on wreaking havoc tend to focus on “gun free zones” like the

in kicking up your sports photography and wowing! your clients and at the same time making more money. In this presentation, I will give you the tools to change the way you photograph sports, taking it to the next level. I will go over the photo day setup, shooting, production as well as some marketing ideas with fundraising banners and posters. Key Takeaways: 1. Picture day is one of the most important days. Not because you are shooting pictures. I will show you how to setup for picture day. What to do and not to do on picture day. How to wow! your clients and book new leagues. 2. How to use posters and fundraising banners in high schools, travel teams and youth leagues to build additional income. 3. Making additional money with your youth leagues through individual banners. 4. Tips and tricks on the actual photo day to increase efficiency and save you time. And much, much, more. The Next Generation High Volume Photographer

10:30 a - 11:30 a Haley Hamaker

Our clients have changed. Parents have changed. The rulebook for our entire industry has changed. Studios that focus on speed, quality, and convenience are

the ones that will survive. In this session, we’ll share the sales techniques and technologies that have set us apart from our competition. Find out how you too can successfully bring your business online and streamline your workflow while increasing sales and lowering costs.

W W W . S P A C - U S A . O R G