2022 SPAC Agenda Book proof v5

S P A C 2 0 2 2 E D U C A T I O N A L S E S S I O N S

Lighting 101 08:00 - 11:30 By Wes Kroninger Next Gen Photo Solutions- Owner Better lighting is the number one way to increase the perceived value in your photographic product. For this reason, it is important to have a strong handle on the techniques involved in being able to consistently produce great results time and time again. In this pre-con class Wes Kroninger will show you everything he knows about getting great portrait lighting in any working condition. Wes has photographed everything from children and high school senior portrait sessions, weddings, magazine covers to high end beauty and automotive photography for fortune 500 companies. If you are new to portrait lighting, need to brush up on your lighting knowledge, or have associate photographers that need a foundation in portrait lighting, then this pre-con is for you. Wes has been a lighting instructor for 14 years and has a knack for simplifying the complex information into easy-to understand pieces by building upon a solid base of basic lighting knowledge. This class will start with a simple bounce reflector and move up to complicated flash set ups for both headshots and full-length intricate sports images. What we’ll cover: Metering and color balancing Foundations of portrait lighting Different light modifiers and what they do How to meter and gel off camera strobes to balance with ambient lighting Selecting the best lighting tools for the job at hand Bounce reflectors and how to use them provide you with validation that you are on the right track. Topics include: Effective ways to find and prospect accounts. Selling strategies have changed. Learn how to compete with and beat the big guys. Online sales have changed significantly in the last two years. What is the real impact on your business and other things to consider? Packaging and pricing work hand in hand to affect your bottom line. Tips for improving profits and upselling. Flyers and marketing picture days. Do we really need paper anymore? Commissions and service items, strategies to keep them in check. How to efficiently schedule and staff for picture days. Green Screen and other alternatives for background replacement. Photography gear (camera, lights, backgrounds, etc.) You will need. Workflow options: Different capture methods & data entry options. Post capture efficiencies, managing images and post production. Second sale and digital download delivery systems. What are the most efficient options? Employees – tips for hiring and compensating staff. Yearbooks, there just for high schools anymore. How to make your yearbook program work for YOU! Plus much more Speakers: Jeff Edwards and Jeff Locklear Sponsored by H&H Color Lab

wednesday JAN. 26 SPORTS 101: Part 1 Setting up your Youth Sports Photography Business for Beginners 08:00 - 15:00 By Rodney & Shiloh Getz Champion City Photography- Owners *Setting up and getting started in a professional photography business *Portfolio, Sales and Marketing- What you need to acquire business *Equipment, Workflow, Hiring Staff, Training etc. Compare Workflow Demos *Traditional Indoor/Outdoor Workflows * Greenscreen Workflow Roundtable Discussions Sponsored by H&H Color Sales Training 101 08:00 - 15:00 By Jaimie Ford Iconik Studio- The business side of photography: School Photography- Owners, Jeff Gump Gump Solutions- President, Eric Miller MillerFoto - Owner SPAC has assembled a group of professional volume business owners, managers and sales reps with over 100 years of combined experiences to share their knowledge on how you can grow your business. All attendees will be included in small groups and will spend time with each trainer. The purpose of the small groups is to allow everyone the opportunity to ask questions that are specific to your individual needs. For only $50, this all day event will provide you all the information and tools you will need to create a plan for your future success. SCHOOLS 101 08:00 - 15:00 By Jeff Edwards Scholastic Reflections Photography, President Are you new to the school portrait business? Either wanting to start or scale your business to grow? The school photography 101 class may be perfect for you. This class is a daylong preconference class of wide-ranging topics that will provide valuable insights into the school portrait business. It will feature a combination of presentation, hands on and discussions. What you here can help you develop your business or Director of Marketing and Business Development, Brad Scott Inter State -National Wholesale Account Manager , Danny & Dianne Rabalais Studio 530 Photography California

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