2021 SPAC Agenda Book web

S P A C 2 0 2 1 E D U C A T I O N A L S E S S I O N S

saturday JAN. 30

Survey Results – How COVID Effected Consumer Attitudes Towards Photography 14:00 - 15:00 By Ed Monahan Edward Monahan Consulting, LLC.- President

Let’s get candid about Social photography- having fun and making money! 13:00 - 13:45 By Alison Counts Candid Color & TSS Photography-Marketing Director and VP - Franchise Development

We know and felt the pain of school closings, graduation ceremonies cancelled, leagues suspended, and events deferred – if the kids ain’t there, there’s no volume photography. But how did COVID effect consumer attitudes towards photography? We conducted a survey this summer that explored the effects COVID had on consumer attitudes, outlook, and intent to purchase. The results are fascinating and reveal how COVID has effected what’s important to them in context of family and photo, has changed their attitude towards pro photography, and what lifestyle changes are expected that will require pro photographers to adjust their products, processes and models. This session will unpack the learning and discovery from the survey and present the results – many which may be pleasantly surprising!

Many photographers cover social events as part of school contracts. And even more see social events as an opportunity to make money but bill for their time. But we have several different models for making money at social events ranging from high school dances or charity balls to fan photography at tailgating. Learn the tips & tricks you need to be successful in social!

We are now on Instagram: SPACUSA and Twitter @SPACusaorg And a growing community on our Facebook page! See you next year! S PAC 2 0 2 2

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