2021 SPAC Agenda Book web

S P A C 2 0 2 1 E D U C A T I O N A L S E S S I O N S

thursday JAN. 28

friday JAN. 29

What is the Yearbook CD all about? 09:30 - 10:15 By Bill Freeman Freeman Photography A history of the Yearbook CD and why it is important! Go Beyond Customer Expectations 13:00 - 14:00 By Lisa Mallis PhotoDay- VP, Business Development 84% of customers say being treated like a person, not a number, is

Getting Started in School Photography 07:30 - 08:30 By Curtiss Bryant Curtiss Bryant Photography School photography is a competitive market and difficult to break into.

This class will walk you through the school photography process. We will discuss how to break into the schools, how to get your company in position for success once you get that school contract and how to keep your clients excited about your business. Selling Online: Image is

Everything 07:30 - 08:30 By Jay Boatwright SMAX Photography- Owner Learn how to quickly execute a picture day in the volume world using

very important to winning their business. 63% of customers expect companies to provide new products/ services more frequently than ever before. Customer expectations are high and technology is evolving at a breakneck pace. You’ll learn what it takes to not only meet but exceed your customer’s expectations in this rapidly changing world of volume photography.

“progressions”. Multiple poses and expressions are key to giving parents what they want and increasing your sales. In this 60 minute presentation, Jay Boatwright will share key techniques that will allow you to stand out and be successful with selling volume photography in an online world.

Success through Crisis 14:30 - 16:00 By David Drum H&H Color Lab- Head of Business Development Crisis has a way of clarifying our priorities. No photographic business was untouched by recent events and

Interviewing and Hiring employees, Training and Managing Employees 07:30 - 08:30 By Karl Boettcher Visual Image Photography- Photography Manager Hiring is the most important thing a

while each business’s experience was different, we can all learn from the experience of others. Hosted by David Drum, of H&H Color Lab, in this session we will meet studios who are willing to share their local story, journey through crisis, how they failed and adjusted, how they survived, and their view of the volume picture business moving forward.

manager does. And if you hire well, you will need to manage less. This hour long session is split into 2 sections, with a 10-minute Q&A period after each section. In the first part, you’ll learn how to find candidates for your job. Learn where to look, and how to write a want ad that attracts people to your job openings. Learn how to conduct a successful interview and what steps to take after it’s over. What questions should you ask? Which questions should you avoid? How should you evaluate the people you interview? Finally, in the first section, what do you do when you’re ready to hire someone? Find out what key steps you should take to create an onboarding process that gets your new hire excited to work for you. In the second section, what do you need to know to create a great training program? Once a new hire is working for you, how do you help them become a high performing employee? Are you a manager, a leader, or both? Is there a difference? How to get the most out of your employees by being a better boss.

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