2020 SPAC Book final proof

S P A C 2 0 2 0 E D U C A T I O N A L S E S S I O N S

thursday JAN. 23

Hiring, Training and Managing Employees 8:30 a - 10:00 a Karl Boettcher You cannot grow your organization successfully without good people. So where do you find those good people? How do you know if you’re really hiring

Demo: A Quick Studio Set Up for Underclass 8:30 a - 10:00 a Larry Peters Demonstration of a quick set up for underclass that will insure quality images and guarantee safety of students. This should change the speed and ways that Sports Photography: The Door to More!! 8:30 a - 10:00 a Willard & Shawn Jones Join us for this lively discussion on how to leverage information you glean from your order form to expand and grow your senior market. We will also discuss ways to

good people, and avoid making bad hiring decisions? Now that you’ve hired them, what steps do you take to teach them how to do the job? Finally, how can you effectively manage your staff once they’re trained? This will be an interactive session that will guide you through the recruitment process, interview questions to ask, onboarding, training your new hires, and managing a staff that will help you grow your business. A good staff is the foundation that lets you build a better company.

many studios shoot underclass.

Demo: Mastering Lighting Techniques for Senior Portraits

10:15 a - 11:30 a James Schmelzer

convert sports clients into social media followers and eventually into paying senior clients. Then turn those seniors into walking, talking advertisements for how awesome you are! Warning: Not for photographers who are afraid of change, doing things differently or those who don’t like to shake up things periodically. Breaking Into School Photography 8:30 a - 10:00 a Matthew Kemmetmueller everything you need to know to start pursuing the complicated and profitable world of underclass photography. Discover how and why to shoot tethered, learn about different software solutions, tips on writing bids as well as how to automate your workflow. This class is perfect for anyone who has thought of diving into this market but even the most experienced school photographer may pick things up! Takeaways: How to get into the schools that are right for your business The best way to choose the software and gear you’ll need How to put together bids and win over the schools The most efficient way to order and deliver products How to automate the retouching process Breaking into school photography is not easy! But in this class the illustrious, second generation photographer Matthew ‘The Body’ Kemmetmueller is ready to share

James will take you step by step through the theory and techniques behind great studio lighting. Watch a live demonstration explaining in depth a variety of different

lighting patterns , and when to use them based on facial analysis . Class will also cover outdoor lighting techniques and a variety of techniques available . James will be shooting with Lumix camera and will demonstrate why he has chosen Lumix cameras for his photography. Best Practices for Volume Sports Photographers 10:15 a - 11:30 a Di Murphy This session will cover almost 2 dozen areas of best practices including: Knowing your Equipment; numbering systems; organizing picture day; scheduling picture day; signage and banners; flags, traffic lines and poles; organizing images; check lists; downloading and backing up images; job assignments; job reports; getting it right in the camera- and more. How to Shoot, Sell and Grow Your Volume Dance Photography Business 10:15 a - 11:30 a Carmel Jane Hear how Carmel Jane is the leading Dance Volume photographer in England and shoots over 300 dance recitals every year. Carmel Jane will share the secrets on how to shoot dancers of all ages and abilities, how maximise sales, how to increase average customer value and how to grow your Dance Volume business. Fast, efficient systems for dance recitals equals high sales and happy customers. sponsored by Gotphoto.

Marketing to Schools and Sports League Through the Use of Videos 8:30 a - 10:00 a Eric Miller How to keep and retain leagues and schools. What content does your video need to have to get seen!

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